The analytical tools used on Twitter have really come a long way, and if you know how to use them properly then you can really take your Twitter based marketing to the next level. We are going to be taking a look at how these tools can help you analyse your Twitter audience so that you can provide them with more engaging and attractive content.
The first thing that you would want to do is figure out what kind of personality traits are present in your customer base, this can be done by going to your Twitter Analytics page and selecting the audiences tab. Knowing your audiences personality traits will help you figure out what you should and should not do, and how can you make your activity on Twitter as positive as possible. The audience section of your Twitter analytics gives you a lot of insight on your audience, helping you figure the ratio between males and females, their age, geographical data, demographics, and even information on what they like and dislike.
Twitter is nice enough to categorise all the data that it collects on your audience, which makes it a whole lot easier to go through the numbers and make sense of them, it is recommended that you copy all the provided data onto an excel sheet so that going through it becomes even easier later on. You can find some pretty precise information about your audience as well, such as what kind of device do they use to logon to Twitter, how much they earn, what are their spending habits and more.
Once you have found all the data that you need, you can begin feeding it to a third party analytical tool to find patterns and insights, or if you are not satisfied with Twitter’s data collection parameters, then you can make use of a third party data collection software as well. The advantages of third party data collection tools include; a greater control over what kind of data you want collected, you can even set parameters that let you obtain data on not only your own followers, but your competition’s followers as well.
Focusing on your past content can also help you understand a lot about your audience, analysing your previous posts will provide you with insight on what did your customers like and what did they not like. It can even help you get an idea of what is trending on Twitter, what kind of keywords bring in the most users and more. Google analytics and Twitter analytics are pretty great tools for gathering data about your past activities.
With the right analytical tools by your side, you can really improve your Twitter engagement levels, bringing in more people by showing them the right content and gathering highly valuable insight that can help businesses understand their customer base better and then provide them with services and products that match all of their needs and wants.