Twitter has become a major social media platform that provides businesses and marketers with an endless number of opportunities for connecting with their customers and target market. The more people you are able to connect with, the more effective your activities on Twitter will become. Now, when it comes to social media websites, it all comes down to how they operate, if you can figure out how the Twitter algorithm works then you are bound to find much more creative and innovative ways to carry out business activities on the platform.
Many businesses feel that they are unable to find as much success in online marketing as they would in personal marketing, this is mostly because of the fact that they approach online marketing from the wrong angle and end up sounding so bland that no one wants to look at their content more than once. Studies show that online marketing content becomes a lot more memorable by simply being more engaging, if you manage to add a bit of creativity to your content and couple it with an enhanced understanding of Twitter’s algorithm then your attempts at online marketing are really going to pay off.
The Twitter algorithm is designed to determine what a user should and should not see, since this social media platform classifies itself as a news site, its algorithm is not too intrusive and continues to make sure that every user gets too see the latest tweets. The algorithm basically controls what gets shown on your timeline based on your interests and what is relevant, the timeline does not show anything in chronological order. There is also an “in case you missed it” section that shows everything that was posted during the time you were not active, people who are frequent users of Twitter hardly ever get to see this section.
Both of these sections are ruled by the algorithm and are supposed to keep your experience with Twitter as interesting and relevant as possible. As a marketer, what you want to do is ensure that your tweets become visible in the recent section of everyone’s timeline, the higher up it is, the better.
There are a handful of factors that determine the visibility of your tweets, one of the most important being time, recent tweets are always given greater priority, and whether or not your tweet matches with your users’ interests is also important. Being a news site, Twitter gives credibility a lot of weightage too, accounts that provide more personal information are deemed more credible and therefore, their tweets are given greater preference by the algorithm.
Engagement is also a big thing on Twitter, content that is more interactive, meaning that users comment, react to it, and retweet is going to be deemed as more relevant by Twitter’s algorithm. By having a better understanding of how Twitter operates, you can craft your content to make it as algorithm friendly as possible, and ensure that your content remains relevant.