A Guide on Twitter And Facebook Ad Transparency Tools

Ad transparency tools were recently created in order to allow users to see exactly how many and what kind of ads is each and every business running on social media platforms, this ensures that things such as fake ads and the spreading of misinformation can be brought under control. As their name suggests, ad transparency tools make one’s online advertisements entirely transparent, which creates a great opportunity for businesses to gather insight in their competitor’s ads and figure out how to cater to them better.

Accessing these tools on Twitter and Facebook is relatively simple, and if you are a marketer or a business owner, then you can find a ton of valuable information and insight through these tools. The first and most obvious being the ability to view your competitor’s entire online ad campaign, you can get ideas from the way they are advertising, become aware of any special offers that they might have in store and come up with ways to counter them and more. Remember, having the right information on what your competition is doing is invaluable for any business as it helps them stay one step ahead of everyone else.

Twitter and Facebook are always rolling out updates that tweak and improve how one can advertise, and being able to see everyone else’s ads can be a great way to figure out how new advertising features work and how can you use them in an effective manner. This will minimize the chances of you wasting your advertising budget on testing out new features and generating ideas on how to use them.

The ad transparency tools can also be used to effectively expose your customer base to your ads, all you have to do is encourage them to go to their profile settings and use the ad transparency tools. Doing so will allow them to view all the ads present on a page just like you would, meaning that if a customer uses these tools on your page, they can view all of your present ads and maybe find something that they were looking for in the process.

If you are a marketer who works for businesses that outsource their social media advertisements then you can keep your clients happy by being able to show them their marketing campaigns in real time. Most business owners want to know what their ads look like, meaning that you would constantly have to send them whatever you produce, fortunately, through ad transparency tools, you can simply have them browse through each and every ad running on their page, making your job a whole lot easier for you and also keeping your clients satisfied.

Ad transparency tools make it a lot easier for everyone to access valuable information about a business’ advertisement strategies, this also means that your own ad campaigns become vulnerable to your competition as well. However, as long as your social media marketing is fast and dynamic, you can keep your competition from guessing your every move.

How to Widen Your Reach on Twitter

Twitter has become a major social media platform that provides businesses and marketers with an endless number of opportunities for connecting with their customers and target market. The more people you are able to connect with, the more effective your activities on Twitter will become. Now, when it comes to social media websites, it all comes down to how they operate, if you can figure out how the Twitter algorithm works then you are bound to find much more creative and innovative ways to carry out business activities on the platform.

Many businesses feel that they are unable to find as much success in online marketing as they would in personal marketing, this is mostly because of the fact that they approach online marketing from the wrong angle and end up sounding so bland that no one wants to look at their content more than once. Studies show that online marketing content becomes a lot more memorable by simply being more engaging, if you manage to add a bit of creativity to your content and couple it with an enhanced understanding of Twitter’s algorithm then your attempts at online marketing are really going to pay off.

The Twitter algorithm is designed to determine what a user should and should not see, since this social media platform classifies itself as a news site, its algorithm is not too intrusive and continues to make sure that every user gets too see the latest tweets. The algorithm basically controls what gets shown on your timeline based on your interests and what is relevant, the timeline does not show anything in chronological order. There is also an “in case you missed it” section that shows everything that was posted during the time you were not active, people who are frequent users of Twitter hardly ever get to see this section.

Both of these sections are ruled by the algorithm and are supposed to keep your experience with Twitter as interesting and relevant as possible. As a marketer, what you want to do is ensure that your tweets become visible in the recent section of everyone’s timeline, the higher up it is, the better.

There are a handful of factors that determine the visibility of your tweets, one of the most important being time, recent tweets are always given greater priority, and whether or not your tweet matches with your users’ interests is also important. Being a news site, Twitter gives credibility a lot of weightage too, accounts that provide more personal information are deemed more credible and therefore, their tweets are given greater preference by the algorithm.

Engagement is also a big thing on Twitter, content that is more  interactive, meaning that users comment, react to it, and retweet is going to be deemed as more relevant by Twitter’s algorithm. By having a better understanding of how Twitter operates, you can craft your content to make it as algorithm friendly as possible, and ensure that your content remains relevant.

Some Great Analytic Tools For Twitter Content Marketing

The analytical tools used on Twitter have really come a long way, and if you know how to use them properly then you can really take your Twitter based marketing to the next level. We are going to be taking a look at how these tools can help you analyse your Twitter audience so that you can provide them with more engaging and attractive content.

The first thing that you would want to do is figure out what kind of personality traits are present in your customer base, this can be done by going to your Twitter Analytics page and selecting the audiences tab. Knowing your audiences personality traits will help you figure out what you should and should not do, and how can you make your activity on Twitter as positive as possible. The audience section of your Twitter analytics gives you a lot of insight on your audience, helping you figure the ratio between males and females, their age, geographical data, demographics, and even information on what they like and dislike.

Twitter is nice enough to categorise all the data that it collects on your audience, which makes it a whole lot easier to go through the numbers and make sense of them, it is recommended that you copy all the provided data onto an excel sheet so that going through it becomes even easier later on. You can find some pretty precise information about your audience as well, such as what kind of device do they use to logon to Twitter, how much they earn, what are their spending habits and more.

Once you have found all the data that you need, you can begin feeding it to a third party analytical tool to find patterns and insights, or if you are not satisfied with Twitter’s data collection parameters, then you can make use of a third party data collection software as well. The advantages of third party data collection tools include; a greater control over what kind of data you want collected, you can even set parameters that let you obtain data on not only your own followers, but your competition’s followers as well.

Focusing on your past content can also help you understand a lot about your audience, analysing your previous posts will provide you with insight on what did your customers like and what did they not like. It can even help you get an idea of what is trending on Twitter, what kind of keywords bring in the most users and more. Google analytics and Twitter analytics are pretty great tools for gathering data about your past activities.

With the right analytical tools by your side, you can really improve your Twitter engagement levels, bringing in more people by showing them the right content and gathering highly valuable insight that can help businesses understand their customer base better and then provide them with services and products that match all of their needs and wants.